Counter Definitions

First-Time Visitor

A first-time visitor is a visitor who has not been identified as having already been to the page that you are tracking.

Returning Visitor

A Returning Visitor is a visitor with an existing analytics cookie from a previous visit. It is a measurement of how influential a page is. The higher the number, the more frequently it was viewed.

Unique Visitor

Unique visitor are distinct individuals that are requesting pages from a website during a given period of time. Regardless of how often they visit.

Pageview

A pageview is the number of times a visitor views a page on your website, regardless of how many hits are generated.